Recently the oafish dad characterization has changed. After the complaints to a Lowes paint commercial in 2014, advertising agencies changed how they potrayed dads, and the public encouraged it. This is an ongoing collection of positive dad commercials.
#RealStrength Dove Men+Care January 2015
“Dave” Vicks Nyquil January 2015
#HowToDad Cheerios December 2014
“To Be A Dad” Toyota January 2015
“Life Lesson’s” Uncle Ben’s August 2014
“The Value of Room to Run” True Value Hardware
#SwifferEffect Swiffer January 2015
“Dad & Andy” Whirlpool May 2015