Happier thoughts: Changing Perception of Fatherhood in Pop Culture, aka #DadsInAds

Recently the oafish dad characterization has changed. After the complaints to a Lowes paint commercial in 2014, advertising agencies changed how they potrayed dads, and the public encouraged it. This is an ongoing collection of positive dad commercials.

#RealStrength Dove Men+Care January 2015

“Dave” Vicks Nyquil January 2015

#HowToDad Cheerios December 2014

“To Be A Dad” Toyota January 2015

“Life Lesson’s” Uncle Ben’s August 2014

“The Value of Room to Run” True Value Hardware

#SwifferEffect Swiffer January 2015

“Dad & Andy” Whirlpool May 2015

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